Saturday, April 12, 2014

CoffeeCon Chicago 2014: Cup of Excellence

One of the groups represented today is Cup of Excellence. If you've not heard of them, it's pretty simple - they are the Olympics of coffee. There are competitions within coffee producing countries, who all vie to be one of the best coffees. Here are the levels of competition breakdown:

Pre-selection 300 coffees - This is the initial submission and judging.
National Jury Round 1 - The 300 is narrowed to 140 coffees.
National Jury Round 2 - 140 is narrowed down to 90.
International Jury Round 1 - The coffees are whittled down to 50 coffees.
International Jury Round 2 - 35 coffees are left in the competition
Top Ten - This is the coveted group. There will be a winner.

When farmers participate, and work towards the higher quality, it means more money is coming to them. In fact with Cup of Excellence coffees 83% of the sales price goes back to the farmer. This money is put back into development of coffee, educational programs in communities, and of course encourages better quality coffee to be grown.

For more info go to http://www.allianceforcoffeeexcellence.org/en/

Charlie

No comments:

Post a Comment