Late last week I read a blurb in the coffee news which bothered me. Portland coffee institution Stumptown, who has long served French Press coffee at their Portland locations is going drip. This is pretty big news in the coffee world. Why is this happening?
Stumptown has toyed with this in their expanding markets in New York City and Los Angeles, towns, not known for patient customers. Portland though is a more laid back town. Surely the people there can spend some quality minutes in order to get a really great cup of coffee.
As reported at Spridge.com:
“It’s been a long time coming,” a barista at Stumptown’s Division Cafe told us. The company’s Director of Education Jonathan Seilaff was on hand to monitor and calibrate the Fetco brewers and Ditting grinders.
“We asked our Portland baristas if they wanted to make the change – and they unanimously said yes,” Mr. Sielaff told Sprudge. “We still love French Press, but we like it best fresh. We still brew French Press to order like our Chemex offerings.”
So now French Press will move over to the oddity of the coffee world, and backing away from the mainstream. Thank goodness I know coffee houses which serve some great coffee in a manner coffee was meant to be brewed(Yes....I'm talking to you Bee Coffee Roasters).
Is this the end of the French Press? Are we as a society in that big of a rush? Are K-Cups are Stumptown next?
God I hope not.
Charlie
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