In looking at a history of coffee commercials, it's interesting to see various themes advertisers used to lure us into buying their coffees. In the 1950s and 1960s when women were mostly housewives, the success of your coffee was a reflection on how good a wife you were.
The 1970s transitioned from the sexist feelings of the earlier days, to using more iconic figures. Usually there was a kindly old woman dispensing advice....and a cup of coffee.
Folgers had Mrs. Olsen.
Maxwell House had Cora(who used to scare children when she wore green makeup).
Of course men were also key to selling good coffee. The most famous icon was/is Juan Valdez, the man who was the face of Colombian coffee for decades.
Still, if there is one thing about advertising sex sells, and sex does sell coffee. Who knew Giles from Buffy the Vampire Slayer could be so sexy!
Coffee ads are not as visible these days, but they are still sexy.....Maybe the cheesy porn music helps.
Charlie
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